Uber
Brief: Create a campaign that combats holiday indulgence and uses it as a force for good.
Insight: As much as we love spending our holidays with relatives, they can drive us crazy.
Creative Concept: Create an humorous, Safe Holiday Driving Campaign to get young adults to gift Uber rides to their crazy family during the holiday season
Extending the campaign
Create a partnership with a local beer company and create limited edition Uber Beer Bottles.
We will create personalized beer bottles that fans can collect, and even a holiday survival kit that they can personalize with the names of their family members or friends, to create a laugh.
on the back of these beer bottles, are codes to get free or discounted Uber drives
Holiday Cards- Direct Mail
Funny holiday cards that contain the codes for free, safe, uber drives, compliments of your loved ones.
