Brief: The Leith Agency asked us to get people's attention with a cheeky social post for the Royal Wedding.

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Insight: Both Prince Harry and Irn Bru are gingers!

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Result: The post got over 33.000 likes across all social media channels, making it the third most successful Irn Bru post ever. It got people all over Scotland talking about Irn Bru on the day of the wedding and managed to resonate with a wide audience, regardless of their opinion about the royal family.