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Hearts & Minds IPA Scotland
Brief: Raise Awareness of Hearts & Minds charity and drive donations on their website
Insight: Research shows that people of all ages laugh at fart jokes and that the Clowndoctors themselves use music and farts to create a bond with children.
Creative Concept: Create a funny brand campaign designed to get attention and have people make noise for the charity.
IPA Award Nominated
Fart from the Heart Full Song
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