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D&AD Yellow Pencil Winner

Giffgaff

Brief: Create a brand campaign that rewards Giffgaff members with a digital experience that highlights the brand values of mutual giving and digital communication. 

Insight: In the U.K., 61% of millennial women have received unsolicited dick pics, which constitutes as sexual harassment. 

Creative Concept: The #giffconsent campaign aims to fight sexual harassment online by covering explicit images with emojis. Our 'Cockblock App' gives the power back to the individual and teaches the younger generation to ask for consent first.

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